A healthy new ice cream on the market brought to you by Whey Hey!
So called because it contains Whey Protein. This ice cream is also low fat and contains no sugar and is made with natural flavours. Not just for those body building fitness folk, but a great additional source of protein for vegetarians too and gluten free too. This is one of my favourite shots from the photography shoot and features their great tasting chocolate flavoured ice cream. Other flavours include strawberry and vanilla. Available in health food stores such as Holland and Barrett and as of August 2013 in Ocado.
I was commissioned by Whey Hey to photograph their re-designed tubs ready for their launch with Ocado. In addition to shooting product for shopping carts and supplements we also shot three different editorial style scenarios reflecting the flavour of the ice cream for social media and website promotion through the seasons.
Click here for the full portfolio.