Why Food Photography is Important for Restaurants
Restaurant owners have more to think about than ever before in terms of marketing. Changing technology and trends make digital platforms hungry machines for content. Having a website and a social media presence online are two of the most important platforms for restaurants to market themselves in a competitive and crowded market place.
Food Photography on Social Media
Keeping a steady flow of customers through the door is essential to the survival of any restaurant business. It’s important to stand out from the crowd and show off the restaurants services and offerings well. Professional high quality photography is a must to catch the attention of would be dinners looking for a great place to eat. Highlight special offers, seasonal dishes and new menu creations. As human beings we are visual people. Hubspot [https://blog.hubspot.com/marketing/visual-content-marketing-strategy] statistics tell us that an image in a Tweet will receive 18% more clicks and 89% more likes than a Tweet without. Facebook posts with images will receive 2.3 times more engagement than a post without.
Use Images To Improve Website SEO
Using professional high quality photography on a restaurants website can also improve its SEO. Good SEO yields higher search results and increases the chances of a website being found by users searching in Google for a good place to eat. Photography also helps users to remember the information they have seen and gives them a deeper understanding of the offering.
Hire a Professional
Food Photography must represent and reflect the quality of the brand. That’s why using high quality professional photography is essential. Otherwise the brand is cheapened and wrong impression is created. Making food look appetising in a photograph is more difficult that it may first appear. Which is why it is important to hire a professional in the field. Someone who can make the most of a restaurants product and sell it well.
Contact Rhowena MacCuish at Scrumptious Food Photography for a professional Food Photography quote