Why Food and Drink Photography is Important for Bars
Bar owners have more to think about than ever before in terms of marketing. Changing technology and trends make digital platforms hungry machines for content. Having a website and a social media presence online are two of the most important platforms for bars to market themselves in a competitive and crowded market place.
Increase Engagement on Social Media
Keeping a steady flow of customers through the door is essential to the survival of any bar. It’s important to stand out from the crowd and show off the bars services and offerings well. Professional high quality photography is a must to catch the attention of would be customers looking for a great place to eat or drink. Highlight special offers, seasonal dishes and drinks, as well as new menu creations. As human beings we are visual people. Hubspot [https://blog.hubspot.com/marketing/visual-content-marketing-strategy] statistics tell us that an image in a Tweet will receive 18% more clicks and 89% more likes than a Tweet without. Facebook posts with images will receive 2.3 times more engagement than a post without.
Use Images To Improve Website SEO
Using professional high quality photography on a bars website can also improve its SEO. Good SEO yields higher search results and increases the chances of a website being found by users searching in Google for a good place to eat. Photography also helps users to remember the information they have seen and gives them a deeper understanding of the offering.
Hire a Professional
Food and Drink Photography must represent and reflect the quality of the brand. That’s why using high quality professional photography is essential. Otherwise the brand is cheapened and wrong impression is created. Making food and drink look appetising in a photograph is more difficult that it may first appear. Which is why it is important to hire a professional in the field.
Contact Rhowena MacCuish at Scrumptious Food Photography for a professional photography quote